Meet the Founder
In 2024, Cat founded gen-well, a disruptive women's health and wellness brand.
gen-well emerged from a deeply personal need. After the birth of her first child, Cat found herself lost in a sea of conflicting advice and a noticeable lack of postpartum support.
This experience prompted her to reflect on women's health comprehensively, leading to the realization that women are often inadequately prepared for the distinct challenges of each life stage.
With the birth of her second child, a daughter, she knew that it was time to start a brand that could make a difference, not only for women in their current life stage, but to create a template for ensuring future generations are better equipped.
COMMUNITY
gen-well addresses a fundamental gap in women’s health; the lack of education (and research) surrounding women's bodies and cycles. Women are actively seeking connection, deeper understanding, and a greater sense of control over their health. Today’s world makes it even more difficult to sift through misinformation, information overload, and lack of nuance.
We are confident that fostering human connection, sharing diverse stories, and actively listening to all perspectives will empower women to become their strongest health advocates, and ultimately building "wellth" for future generations.
